With your customers and their interests lodged in Evernote, you can quickly do a search and find an interesting, pertinent article to send to your customer. You are not bound by rigid fields someone else sets up for you.Įvernote searches all of your notes organically, retrieves and shows you connections and possibilities you may never have thought of.Īlyson has posted about how handy the web clipper is in Evernote for researching and syncing between devices. Record all of your interactions including the conversations you've had, their hobbies, what they've bought… and ANYthing you can think of. Make a note for every person you want to stay in touch with. 5 Ways to Use Evernote to Cultivate Collectors When you put your buyer's name and contact information into your database of transactions, or a potential customer into your gmail contacts, they might get filed away and forgotten.Įvernote makes it easier to keep in touch with the people who love you and your work by supplementing your brain-making links between the things you know, and the people you've interacted with. Relationships are so much more important to growing your business than filling out database fields for super-dupery sorting. Is your buyer a piece of data or a living, breathing person?Ĭustomers (and potential customers) need nurturing. The one where you can find the information you need quickly.Įvernote, an awesome, free app for Mac, PC & mobile devices, can do just that-and help you serve your customers better.What is the right tool for any job? I think the right tool is: The programs are so complex with interwoven cool database-y, interlink-y tricks that pretty soon you've got 10 windows open and you still can't find that note you made in a comment field about what your customer likes. They promise to track your art, your customers, your sales, your shows, your editions, your invoices… and heck, probably even your dinner date next week! Tooĭatabase/spreadsheet programs for artists try to have the tools to do everything, but they can be a little clunky when it comes to actually using them. Using a database or spreadsheet to take care of your customers can feel like choosing a Swiss Army Knife to file your nails.
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